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Business

Bart Moyers

Business Strategy - Bart@PhilLamb.com

Bart Moyers was born with a sense of purpose to touch lives one person at a time. And fittingly, in his career as a leading business consultant he gets to do just that. He’s quickly gained a reputation for taking on his clients' goals and turning them into reality. He treats their needs as his own and won’t stop until he achieves them.

Drawing from a successful corporate career and real estate sales, Bart combines his compassion with his business savvy to offer his clients an edge in this unique market. He will lead the way to your success and offer you all the information you need so you can make sound decisions for you and your family’s future.

Bart Moyers has been internationally honored as one of the leading business consultants in this time of change. His profound business philosophy, visionary insight, and motivational messages have made him a popular speaker, coach, and counselor. Over the past 20 years Bart has gained recognition as corporate trainer, business strategist and personal coach on three continents. He is a recipient of two master degrees: one in education and one in business.

Among his most requested topics are: sales and entrepreneurial skills, leadership, branding, marketing, time management skills, success and personal development. Bart Moyers is co-founder of Dream Again Retreats. His dynamic weekend seminars give motivation and encouragement to many personal development seekers each year.

Marketing

Anna Frizzell

Marketing Design - Anna@PhilLamb.com

Starting at age of 16, Anna Frizzell developed her first website and printed her first set of business cards. After studying graphic design, web design and business management during college, she became actively involved in the advertising industry and at age 21, she began networking with small businesses in San Diego to develop improvements to their marketing efforts. Translating marketing plans into effective content for websites and compelling graphics is just the tip of the iceberg for Anna. Her approach is simple, her desire to help others succeed is everlasting, and her energy motivates each of her clients to realize their potential.

As a design professional, her career encompasses art, business, coaching, design, and management. Formerly a web director at an international advertising agency, she has since launched two startup companies in advertising and marketing design and is now the founder of Create Your Impact, a marketing design business in Huntington Beach, CA. She believes that pouring creative talent into great design supports effective marketing and promotion.

Anna Frizzell's clients range from independent artists to small corporations. She collaborates with professionals in various industries and has earned international recognition as a designer and artist since 2001. Through her entrepreneurial spirit and artistic eye, Anna not only translates marketing plans into effective design, she helps her clients create a positive, lasting impact in life and business.

Business

Sandi Wagner

Consultant for Manager/Owner - Sandi@PhilLamb.com

Sandi Wagner began in real estate in Central Pennsylvania more than 30 years ago. Over the course of her career she has received her CRB, CRS, GRI designations.

As a leading manager for Watson Realty Corp., Sandi Wagner expects more from herself and from her elite team of associates and support staff. By providing technological resources, in-depth coaching and education, administrative support and marketing systems, Sandi helps you, the agent, make the most of your career opportunities. Her philosophy “Focus on your goals and give it your all, the sky’s the limit.  When you expect more, you get more.”

She has been a leading professional in the real estate industry for over three decades, both as a successful agent and manager, and gets just as much enjoyment out of helping others make the most of their opportunities.

She loves the opportunity to help her customers achieve their dreams, which continues to be a motivating factor in the way she approaches her role as coach and manager at Watson Realty Corp. She knows that providing her associates with the support, guidance and resources they need to perform at their highest level ultimately leads to the best possible service for the customer.

SANDI KNOWS FIRSTHAND the more effort you put into your career, the more you get out of it. But that doesn’t necessarily mean working harder. To be truly successful in this industry, you need to work smarter, which is what The Watson Way is all about. They back you with the technology, training and support you need to perform at a consistently high level and Sandi provides valuable guidance and coaching to help you maximize your earning potential.

Phil's 5 Marketing Tips

Click here for Business Tips

Tip # 1 Create your story

Over the years I’ve seen small business owners struggle with their story or message to their consumers even though they have an awesome product or service. You must understand that people buy emotionally and explain it intellectually. Your story should be short and concise with high-energy impact.

What to consider within a high energy story:

Should be 3-5 minutes in length.
Two sentences should explain what you do.
One sentence should tell others how you do it.
The last sentence must reveal “why” you do it.

When I say it must be 3-5 minutes then talk about the sentences it is because you should be able to write it and share it personally. The two best ways of communicating to others are found above.

Here is your impact story test:
Does it connect?
Does it sound like a sales pitch? If so try again!
If you offered no product would your story sound true and believable?
What is your ultimate value?
Why would the listener want to know more?

If you can answer these questions in a simple word or two then your prospect can do the same.

Tip #2 Stay Strong and Stay Long

Before you go and fill your credit card on a marketing campaign you might want to answer the following question: Can I stay for a solid amount of time in the marketing arena? If you don’t have the staying power of 12-18 months then my advice is to save your money. Longevity is the key. Consistency is the winner.

Here is how you test your staying power:
Can I afford a nice quality of paper and photos?
Does my budget have a long-term approach or am I hoping I get a sale quick to pay for the next month’s marketing plan?
Do I have a marketing plan or shooting from the hip?
Will I be around long enough for people to hear and remember my story?

Recently a small business owner in Los Angeles shared with me about his advertising on local TV during the Summer Olympics. He told me that he ran his advertising campaign for 2 months with little results and then stopped because he ran out of money. Needless to say he was disappointed.

Did the marketing firm tell him that 2 months is not enough or did they take his credit card and look for the next consumer to throw away his or her money? Ask yourself the questions and you will know the answers.

Tip #3 Target your market. The “No” Shotgun Approach

Many people think that the more people that hear about them the money they will make. This is simply not true! Is this a sales technique or a myth? You can decide. After all it is your money.

The right kind of people that hear about your story the more money you make. Target your next people. Finding your target audience will save you money and attract people to you and your business.

Questions to ask about your target audience:
Where do the people go that would be interested in my product or services?
What do people read that would inquire of such?
Can I find groups of people that would be interested?
Are there certain magazines, clubs, or public areas that my target seem to frequent?

By answering these simple questions and you may have more questions of your own then you begin to find the target and your plan can attack such areas. No shotgun approach will work in most cases.

Tip #4 Share your business..

If you love what you do then you will always be successful. Why? We share what we are excited about. You will find hundreds of opportunities each month as you go through daily life. Airplanes, super markets, health spas, public parks, and the list can go on for pages. The powerful energy you exude is contagious. The money follows that energy not the other way around. Most people think if they have a product that makes them money then they could get excited about it. WRONG! It is simply the other way around.

Questions to ask before you begin:
Is your product in your heart before it hits the shelf?
Is sharing your business a joy, fun and exhilarating?
Do you wake up in the morning feeling that the world needs what you have?

If you answered no to the questions above then rethink your business or your mindset.

Tip #5 Start small and grow BIG

Don’t get caught in thinking bigger is better. If it sounds to good to be true it is! Begin your marketing with what you can afford. This will decrease the stress in your life and help you enjoy what you do on a day-to-day basis. If it sounds like you can get rich overnight then I suggest that you keep your credit card in your pocket. If we could get rich that quick then we would all be rich and our money would be worthless.

Questions to ask about how to grow BIG over time:
Are you comfortable with the amount you are spending on marketing?
Is your first small step coming from a plan or are you buying on the emotion that something might happen?
What do you expect to receive from your first small step?
When can I begin? Now or Never?

Planning is the key and one of my best tips. You can be successful but it must come from a plan not from an emotion.

Making great decisions come from a place of knowing what you want in your business and your life. Don’t get caught buying when you are in desperate need of answers or money. Plan your marketing with a purpose. No silver bullets are flying your way. It is all in the plan and the purpose. Decide if marketing is really for you.